25/05/2019
Uncertainty and negativity provides great opportunity for brokers - Thursday 25 April

Market instability and constant negativity around Brexit in the consumer media, means brokers have a real chance to provide balanced and sensible advice to reassure clients, a high profile mortgage broker has claimed.

Talking as part of the latest Accord Growth Series podcast, Shaun Church, Director at Private Finance, said that although the wider media can be sometimes guilty of talking us into a recession, brokers should take advantage of the reporting and provide practical and impartial guidance on navigating finances in such uncertain times.

Church elaborated: “When people see something negative they seek comfort. And when they look online and realise they can’t find the information as readily as they would want to, they need their mortgage broker to advise them.” The comments feature in the ‘How to advise clients through times of uncertainty and volatility’ podcast from Accord, which is available to download from the Growth Series hub.

It discusses a number of issues currently impacting the financial world and its launch marks the first anniversary of Accord’s Growth Series.

Providing free access to content, guidance and support to brokers to aid the growth of their business, the series now has more than 3,500 brokers signed up. Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages said: “Whilst we can’t predict what will happen over the coming months, it always helps to be prepared by discussing the potential challenges facing the industry. “Brokers are busy people and our podcasts, which share the insight of key industry figures such as Shaun, are easy to listen to whilst on the road.

We’re thrilled with the response to the series so far and have developed our 2019 content plan based on broker feedback to ensure we’re addressing the topics they want to know about. “The Growth Series was launched to offer brokers materials to expand their businesses. In its first 12 months, content has included how to generate more leads online, using LinkedIn successfully, an online lead generator and a Buy to Let guide to understanding tax changes which brokers can download, brand as their own and send to clients if they wish.”

Brokers can sign up to receive the material for free at https://info.accordmortgages.com/growth-series